Equity crowdfunding is the process whereby "crowd" invest in an unlisted company (a company that is not listed on a stock market) in exchange for shares in that company.

Equity crowdfunding is a great way to match companies who need funding with individuals (or/and companies) who wish to invest. Funders become shareholders and have partial ownership of a company. Individuals / legal entities get shares in the future success of a company they believe in. If the company fails, funders can lose some, or all, of their investment.

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